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Hera HRI

Mutual growth, value creation and sound returns

Hera HRI works as an operating partner/co-investor with institutional capital. Hera HRI combines institutional quality discipline with entrepreneurial, hands-on management to identify and execute value-added hospitality real estate opportunities.

Hera HRI has decades’ worth of combined relevant expertise and experience as owners, investors, asset managers, and hotel operators. The business focuses on maintaining liquidity in the system, preventing bankruptcies and optimizing value, use of space in, and applicable use of hospitality real estate.

We focus on the acquisition of hotels that have lost value due to internal as well as external circumstances, but that have a solid foundation and strong growth potential. Our successful performance includes making clear choices in acquisition, analyzing opportunities in the market, improving concepts and results, and getting the most out of the management team.

The investment horizon is five to seven years on average, with prospects determining whether this period is shorter or longer.

Vision, mission, philosophy


In the short term, Hera HRI focuses on supporting liquidity in the system, preventing bankruptcies and ensuring continuity of operations.

Going forward, Hera HRI is committed to leadership and innovation in optimizing value, space, sustainability and alternative uses for hospitality properties.


Hera HRI is an investment company with a passion for hospitality.

We make life easier for investors, owners and financial institutions through financial participation in assets, asset management, operational support and business mediation, with the aim of mutual growth, creative value creation and good returns.


We believe in clear communication, clear agree-ments, and personal integrity.

The aim of all our efforts, operations, and initiatives is to create value for the stake-holders.